Table of Contents
Section 1: Executive Summary
Summary of Request
Market and Opportunity
Management Summary
Section 2: The Business
Mission
History
Business Summary and Goals
Future Products and Services
Critical success Factors
Products and Services
Unique Selling Propositions
Regulations
Section 3: The Market
Markey Overview
Market Segments
Key Market Trends
Competition and Analysis
Section 4: The Market Strategy
Market Plan
Market Positioning
Pricing Strategy
Location and Facilities
Advertising and Promotion Strategy
Sales Plan and Forecasts
Strategic Alliances
Risks and Rewards
Section 5: Operations Plan
Management
Advisors
Personnel Plan
Capital Equipment
Materials and Suppliers
Section 6: The Financial Plan
Investment Funds – Sources and Uses
Projected Revenue and Profits
Projected Cash Flow
Financial Statements
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